Villain’s Tavern

Villain’s Tavern is a personal project inspired by the Villains of the Disney Universe. Opposite its sister lounge to the Heroes Cocktail bar, the branding was created in the signature purple and green colors we all know too well from our favorite villains. It is fun to imagine a place where our favorite villains can escape to after their evil plans are thwarted. With the language and copywriting being the central point to the brand, the idea was to create a very geometric brand that highlights the tone and mood of evil.