Hero’s Cocktail Bar and Lounge is a personal project inspired by the Heroes of the Disney Universe. We thought it would be fun to imagine a waterhole where all the characters can go and relax after saving the day. The branding system has an ethereal and dream-like tone to highlight the goodness of these characters. A touch of magic was added with the illustration of the Fairy Godmother’s wand to add a touch of wit. Keeping our clean aesthetic we modeled the branding after vintage signage but adding a more modern edge.